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✓ HRD Corp Claimable · Accredited Trainer

Learn AI marketing from people who still run the campaigns

Practical, hands-on training for business owners, sales teams and marketing teams — led by a founder who runs live client campaigns every week. Your people leave with content on their phone, not just notes in a book.

HRD CorpAccredited Trainer
ID 29271
25 / 29client leads left a phone number
Top 3%client accounts vs. similar creators
EN · 中文delivered in the language your team speaks

Who we train

Three kinds of rooms, three different trainings

The slides are not the same for an owner and for a sales advisor. We pick the programme based on who is sitting in the room and what they have to do on Monday morning.

🧑‍💼

Business owners & managers

You approve the marketing but you don't do it daily. You want to use AI yourself, brief your team properly, and know whether your agency is actually doing a good job.

🤝

Sales & service teams

Advisors, agents and consultants whose customers already check them online before they walk in. They need a profile people trust and content that brings enquiries.

📈

In-house marketing teams

You post every week but growth is flat. You want better hooks, titles that get found in search, faster production with AI, and a way to read your own numbers.

Programmes

Four programmes, all customised before we run them

Every outline below gets adapted to your industry, your products and your brand guidelines before day one. Nothing is delivered off the shelf.

Most requested

Run Your Marketing with AI

1 dayHalf-day optionUp to 30 pax

For founders, owners, GMs and heads of department.

  • Use AI to plan a full month of content in one sitting
  • Write hooks, titles and captions with AI — without sounding like AI
  • Build a simple content system your team can actually follow
  • Read your own numbers, so you can tell a good agency from a busy one
  • Where AI helps, and where it quietly damages your brand
2-day hands-on

Social Selling & Personal Branding for Sales Teams

2 daysUp to 30 paxPhones only

For sales advisors, service advisors, property, insurance and auto teams.

  • Set up a profile customers trust — within your brand guidelines
  • Plan content with 4 topic types and a clear lane per role
  • Write short-video scripts using 7 hook types, 8 structures and AI
  • Titles, keywords and hashtags so customers find them in search
  • Shoot, edit and post one real video on a smartphone during the session
  • Run 30 staff accounts as one team, then close on WhatsApp
For marketing teams

Content Marketing & Xiaohongshu for Malaysian Brands

1 dayUp to 30 pax

For in-house marketing, content and social media teams.

  • Cover design and the 8 layouts that get clicked
  • 6 video formats and which one fits each product
  • Titles written for search, not just for looks
  • Account safety: sensitive words and the actions that kill your reach
  • Monthly data review — find the weak post and fix it
For associations & chambers

Keynote: AI Marketing, Actually Used

60–90 minAny audience sizeLive demo

For member events, business chambers, lunch talks and conferences.

  • What Malaysian SMEs are really doing with AI in marketing today
  • Live demo: one product, one month of content, built on stage
  • Three AI habits a member can start the same week
  • Q&A with real campaign examples, not theory

Your trainer

Abby Toh

Founder of Steady Media · HRD Corp Accredited Trainer

Abby Toh, HRD Corp Accredited Trainer

Abby is not a career trainer who talks about marketing. She runs a marketing agency, so the examples in the room are campaigns that went live this month — including the ones that failed and why. She trains in English and Mandarin, and keeps everything doable for teams who have no marketing background and no fancy equipment.

  • HRD Corp Accredited Trainer — Trainer ID 29271, accredited to February 2029. Programmes can be submitted as HRD Corp claimable.
  • Founder of Steady Media — a full-service marketing agency in Malaysia running strategy, content, paid media and KOC campaigns.
  • Still in the work — her team manages live client accounts across professional services, personal brands (founder IP), bridal, beauty, F&B and travel.
  • Speaker & trainer — has run sessions from small hands-on workshops to full halls, including a Digital Penang session.
  • Built for Malaysian rooms — trains in English and Mandarin, with local examples and local platforms.
  • Hands-on by design — participants script, shoot, edit and post real content during the session.

Proof, not theory

Methods proven on client accounts — and our own

What we teach is what our team runs every week: for a Penang clinic founder, for Malaysia's first Bridal Fashion Week, and on Abby's own account.

Client · Penang60Kviews — an aesthetic clinic founder, from zero presence to a known founder voice
Client · EventSold outMalaysia's first Bridal Fashion Week, all 3 days, after under 2 months of campaign work
Abby's own account80K+views on one post, bringing in 7,000+ new followers
Abby's own account6 figuresin revenue traced back to her personal brand content

The same approach turned quiet client inboxes into daily enquiries — people leaving their name and phone number to register, not just asking “how much”.

From past sessions

HRD Corp claimable

If your company contributes to HRD Corp, these programmes can be submitted as a claimable training. We prepare what your HR needs for the application — trainer profile, trainer ID, course outline and learning outcomes.

Ask us for the submission pack together with your proposal.

Accredited Trainer Abby Toh · ID 29271

Accredited to February 2029

FAQ

Questions we get asked

Is the training HRD Corp claimable?

Yes. Abby is an HRD Corp Accredited Trainer (ID 29271), so these programmes can be submitted as claimable training. We give your HR the trainer profile, trainer ID, course outline and learning outcomes needed for the application.

Do you customise the content for our industry?

Always. Before the session we go through your products, your customers and your brand guidelines, then swap in your own examples. For regulated or brand-controlled industries we build a clear green / yellow / red list of what staff may post.

Our team has zero marketing background. Is that a problem?

No. The programmes are written for beginners. If your team can use a smartphone and WhatsApp, they can follow along — and they will have posted real content by the end.

Can you train in Mandarin?

Yes — English, Mandarin, or a mix, whichever the room is most comfortable in. Slides can be prepared in English with Mandarin delivery, or the other way round.

Do you do online or hybrid sessions?

Yes, though we recommend in-person for the 2-day hands-on programme, because participants shoot and edit together. Keynotes and the owner programme work well online.

Next step

Tell us who is in the room. We'll send an outline and a quote.

A short message is enough — group size, their role, and the dates you are looking at.

Based in Malaysia · HRD Corp claimable · English & Mandarin